Tealwood Senior Living

Marketing Strategy, Brand Identity, Website Design, Graphic Design, Print Management & Direct Mail for Senior Living Organization 


TW Case Study-02.png

Business Need

Tealwood Senior Living owns, develops and manages over 40 skilled nursing and assisted living communities in four states. While a successful and growing organization, the Tealwood brand did not have brand recognition and consistency in the markets they served. We identified the need to differentiate themselves based on the unique programs and services developed under the Tealwood brand.

TW Case Study-1.png

MCC Solution

Med City Creative developed a consistent brand identity, brand standards and management process for Tealwood Senior Living and the 40 individual senior communities, along with a plan to roll-out new brand over 18 months to fit within the client’s budget.

TW Case Study-03.png

Results

Tealwood Senior Living has a consistent brand across all communities and is successfully leveraging the individualized programs and services to differentiate their communities. The brand identity and standards are now consistent for all communities creating improved efficiency and effectiveness. 


Examples

Logo Design

Corporate, community and program logo

Print Design

A sampling of print pieces created with newly developed Tealwood branding

Direct Mail

A sampling of direct mail created with newly developed Tealwood branding

Ad Design

A sampling of ads created with newly developed Tealwood branding